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UK’s founding B Corporations: ClearlySo



ClearlySo works exclusively with high-impact businesses, charities and funds. They support their capital raising activity through financial advisory work, and introduce them to institutional and individual investors who share their objectives and values. £67m of impact investment has been raised by their clients to date.

Through their investor networks, they connect entrepreneurs with impact investors – and educate new ones. They advise businesses on growth, strategy and fundraising to scale their impact.

They also deliver contracts for The Big Lottery Fund via The Big Venture Challenge and The Big Potential Fund and the Cabinet Office through the Childcare Investment Readiness Fund and the Investment and Contract Readiness Fund.

In 140-characters or less what does being a B Corporation mean for your organisation?

For ClearlySo, being a B Corp further ensures our commitment to social and environmental impact. As a business that looks to make high impact and high returns, the certification demonstrates our commitment to impact and to operating in an ethical, sustainable way.

What were the biggest internal barriers to achieving B Corp accreditation?

ClearlySo already operates like a B Corp and we carry out impact measurement to assess how our work with high-impact businesses and investors creates social and environmental change. However, the process to achieve B Corp accreditation required us to pull together information from all across the company. As we’re an early-stage business, we hadn’t previously documented our supply chain approach. The process required us to consider the impact of the way our business operates – from our employment policies to a sustainable supply chain – right down to how we recycle our coffee grounds (at ClearlySo, we do drink a lot of coffee!).

Will it change how you do business and/or who you do business with?

We hope that being part of the international movement will increase visibility for all businesses that are positively creating social and environmental change. By being associated with the #BTheChange movement, we anticipate being able to speak to a broader range of companies, particularly those for whom the traditional “social enterprise” labels may not feel as comfortable. Our clients include many charities and those who are legally structured as social enterprises – such as Community Interest Companies – and we are looking forward to working with many who embrace the B Corp certification too.

There are 3,571,105 companies in the UK and 61 B Corps – how do we reach the point where every company in the UK is B Corp-ready?

It’s a big ask – as it should be. To become a B Corp, a company has to be committed to social and environmental impact in its entire business operations; by what it does and how it does it. This means many companies have a long way to go, but consciousness is shifting; as many more consumers, employees and investors demand that businesses account for their impact, business owners will need to take notice. Seeing the growing interest from our investors in backing businesses that account for people and planet as well as profit assures us that the businesses of the future will be those that care about impact; we just need to keep encouraging that with our buying power and investment capital. Once every entrepreneur and CEO can see how much impact matters, not only to their internal stakeholders, but also to those who can help their business grow, the B Corp and social enterprise movements will grow too.

Is corporate action commensurate with the environmental and social challenges we face, and responsibilities we have, as a one the world’s leading economies?

It is clear that there are many large companies who do not yet account for the “externalities” of their businesses – their impact on the people and environment around them – but things are changing. The businesses of the future, particularly those full of the famously impact-oriented “millennials”, are accounting for impact. Just looking at some of the businesses our investors have backed in the last year shows exactly that – from Aduna, which makes super ethical superfood products that employ women in rural Africa to the London Early Years Foundation, which uses a cross-subsidy model that means their commercially successful nurseries can fund subsidised places for less affluent families. There is a long way for many large corporates to go if they are to accept their responsibility in creating social change – but they had better get on board quickly, because so many start-ups are way ahead of them on social and environmental impact.

Any other comments?

Becoming a B Corp wasn’t just about a label – it also meant becoming part of a global community of like-minded organisations.  At ClearlySo we envision a world where the financial system is a powerful force for good and the impacts of businesses are considered in all investment decisions. Being part of a community that shares our vision and values, strengthens this mission and will keep us fresh and innovative in how we achieve this through shared learning.



Will Self-Driving Cars Be Better for the Environment?



self-driving cars for green environment
Shutterstock Licensed Photo - By Zapp2Photo |

Technologists, engineers, lawmakers, and the general public have been excitedly debating about the merits of self-driving cars for the past several years, as companies like Waymo and Uber race to get the first fully autonomous vehicles on the market. Largely, the concerns have been about safety and ethics; is a self-driving car really capable of eliminating the human errors responsible for the majority of vehicular accidents? And if so, who’s responsible for programming life-or-death decisions, and who’s held liable in the event of an accident?

But while these questions continue being debated, protecting people on an individual level, it’s worth posing a different question: how will self-driving cars impact the environment?

The Big Picture

The Department of Energy attempted to answer this question in clear terms, using scientific research and existing data sets to project the short-term and long-term environmental impact that self-driving vehicles could have. Its findings? The emergence of self-driving vehicles could essentially go either way; it could reduce energy consumption in transportation by as much as 90 percent, or increase it by more than 200 percent.

That’s a margin of error so wide it might as well be a total guess, but there are too many unknown variables to form a solid conclusion. There are many ways autonomous vehicles could influence our energy consumption and environmental impact, and they could go well or poorly, depending on how they’re adopted.

Driver Reduction?

One of the big selling points of autonomous vehicles is their capacity to reduce the total number of vehicles—and human drivers—on the road. If you’re able to carpool to work in a self-driving vehicle, or rely on autonomous public transportation, you’ll spend far less time, money, and energy on your own car. The convenience and efficiency of autonomous vehicles would therefore reduce the total miles driven, and significantly reduce carbon emissions.

There’s a flip side to this argument, however. If autonomous vehicles are far more convenient and less expensive than previous means of travel, it could be an incentive for people to travel more frequently, or drive to more destinations they’d otherwise avoid. In this case, the total miles driven could actually increase with the rise of self-driving cars.

As an added consideration, the increase or decrease in drivers on the road could result in more or fewer vehicle collisions, respectively—especially in the early days of autonomous vehicle adoption, when so many human drivers are still on the road. Car accident injury cases, therefore, would become far more complicated, and the roads could be temporarily less safe.


Deadheading is a term used in trucking and ridesharing to refer to miles driven with an empty load. Assume for a moment that there’s a fleet of self-driving vehicles available to pick people up and carry them to their destinations. It’s a convenient service, but by necessity, these vehicles will spend at least some of their time driving without passengers, whether it’s spent waiting to pick someone up or en route to their location. The increase in miles from deadheading could nullify the potential benefits of people driving fewer total miles, or add to the damage done by their increased mileage.

Make and Model of Car

Much will also depend on the types of cars equipped to be self-driving. For example, Waymo recently launched a wave of self-driving hybrid minivans, capable of getting far better mileage than a gas-only vehicle. If the majority of self-driving cars are electric or hybrids, the environmental impact will be much lower than if they’re converted from existing vehicles. Good emissions ratings are also important here.

On the other hand, the increased demand for autonomous vehicles could put more pressure on factory production, and make older cars obsolete. In that case, the gas mileage savings could be counteracted by the increased environmental impact of factory production.

The Bottom Line

Right now, there are too many unanswered questions to make a confident determination whether self-driving vehicles will help or harm the environment. Will we start driving more, or less? How will they handle dead time? What kind of models are going to be on the road?

Engineers and the general public are in complete control of how this develops in the near future. Hopefully, we’ll be able to see all the safety benefits of having autonomous vehicles on the road, but without any of the extra environmental impact to deal with.

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New Zealand to Switch to Fully Renewable Energy by 2035



renewable energy policy
Shutterstock Licensed Photo - By Eviart /

New Zealand’s prime minister-elect Jacinda Ardern is already taking steps towards reducing the country’s carbon footprint. She signed a coalition deal with NZ First in October, aiming to generate 100% of the country’s energy from renewable sources by 2035.

New Zealand is already one of the greenest countries in the world, sourcing over 80% of its energy for its 4.7 million people from renewable resources like hydroelectric, geothermal and wind. The majority of its electricity comes from hydro-power, which generated 60% of the country’s energy in 2016. Last winter, renewable generation peaked at 93%.

Now, Ardern is taking on the challenge of eliminating New Zealand’s remaining use of fossil fuels. One of the biggest obstacles will be filling in the gap left by hydropower sources during dry conditions. When lake levels drop, the country relies on gas and coal to provide energy. Eliminating fossil fuels will require finding an alternative source to avoid spikes in energy costs during droughts.

Business NZ’s executive director John Carnegie told Bloomberg he believes Ardern needs to balance her goals with affordability, stating, “It’s completely appropriate to have a focus on reducing carbon emissions, but there needs to be an open and transparent public conversation about the policies and how they are delivered.”

The coalition deal outlined a few steps towards achieving this, including investing more in solar, which currently only provides 0.1% of the country’s energy. Ardern’s plans also include switching the electricity grid to renewable energy, investing more funds into rail transport, and switching all government vehicles to green fuel within a decade.

Zero net emissions by 2050

Beyond powering the country’s electricity grid with 100% green energy, Ardern also wants to reach zero net emissions by 2050. This ambitious goal is very much in line with her focus on climate change throughout the course of her campaign. Environmental issues were one of her top priorities from the start, which increased her appeal with young voters and helped her become one of the youngest world leaders at only 37.

Reaching zero net emissions would require overcoming challenging issues like eliminating fossil fuels in vehicles. Ardern hasn’t outlined a plan for reaching this goal, but has suggested creating an independent commission to aid in the transition to a lower carbon economy.

She also set a goal of doubling the number of trees the country plants per year to 100 million, a goal she says is “absolutely achievable” using land that is marginal for farming animals.

Greenpeace New Zealand climate and energy campaigner Amanda Larsson believes that phasing out fossil fuels should be a priority for the new prime minister. She says that in order to reach zero net emissions, Ardern “must prioritize closing down coal, putting a moratorium on new fossil fuel plants, building more wind infrastructure, and opening the playing field for household and community solar.”

A worldwide shift to renewable energy

Addressing climate change is becoming more of a priority around the world and many governments are assessing how they can reduce their reliance on fossil fuels and switch to environmentally-friendly energy sources. Sustainable energy is becoming an increasingly profitable industry, giving companies more of an incentive to invest.

Ardern isn’t alone in her climate concerns, as other prominent world leaders like Justin Trudeau and Emmanuel Macron have made renewable energy a focus of their campaigns. She isn’t the first to set ambitious goals, either. Sweden and Norway share New Zealand’s goal of net zero emissions by 2045 and 2030, respectively.

Scotland already sources more than half of its electricity from renewable sources and aims to fully transition by 2020, while France announced plans in September to stop fossil fuel production by 2040. This would make it the first country to do so, and the first to end the sale of gasoline and diesel vehicles.

Many parts of the world still rely heavily on coal, but if these countries are successful in phasing out fossil fuels and transitioning to renewable resources, it could serve as a turning point. As other world leaders see that switching to sustainable energy is possible – and profitable – it could be the start of a worldwide shift towards environmentally-friendly energy.


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