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Green Dragon – Juliet Davenport



Juliet Davenport – CEO Good Energy

In 1999, with environmental consultancy ESD, Juliet set up the company that would become Good Energy. She became CEO in 2000 and, following the first share offering in 2002, saw over 600 customers buying into her idea. That extra finance bought a wind farm in Delabole, Cornwall. In 2004 Good Energy joined the PLUS Market, leading to more share offers. Most of Good Energy’s shareholders are also customers.

The driving force
Juliet is an influential and powerful executive whose refusal to sit back and do nothing is an inspiration to us all. Her numerous awards and tributes, including an honorary doctorate for her contribution to renewable energy, point to tireless energy and determination to “create a blueprint that we can use for the UK to disrupt the existing systems from large generators and large suppliers to a wholly different way of doing things […] creating a large marketplace that can support local generators delivering to local customers”. But what of the woman herself? Assuming she finds the time, what does she do to relax?

In terms of likes, Juliet’s in the process of renovating her 400-year-old Cotswold house in the most eco-friendly way possible, as well as maintaining the surrounding land and wildflower meadows. She also looks after her daughter and her lurcher Patchy, cooks, gardens and rides a horse. The only two things she professes to dislike are travel and “not having enough time to do the above!”

The future
So how does Juliet see the world shaping up? Well, her company has developed a pathway, built around a home-grown energy movement, which demonstrates how the UK can become 100 percent renewable by 2050. Juliet believes that locally and independently produced energy is better for the UK’s future energy security as well as for cutting our carbon emissions. She’s also in favour of simplifying things; once people understand energy they value it more and use it less.

In terms of shifting patterns in market demand, Juliet considers the Feed-in Tariff to be fantastic news. It moves control away from a handful of big energy firms to a market where power is generated and delivered locally – empowering individuals, communities and small-scale generators.

So how else does Juliet see herself standing out from mainstream thought? “Working in the energy sector, I’ve seen that our industry lacks women in top-level roles. What I find is that women can often have very different natural skills and abilities to men as well as different ways of resolving conflict, which can very much complement and enhance business. It seems that a lot of time in the energy industry is spent trying to protect the status quo; but in fact there are so many opportunities in a low carbon energy sector that there is space for everyone to develop. I think more women in senior positions could help this, and make the whole industry more forward thinking.”

And finally …
Having already put her money where her mouth is, Juliet’s advice to others is: “Use less, generate more, and buy 100 percent renewable. Together we do this.”


Green Weddings Trend: Why 70% of Newlyweds Are Going Green



A couple of months ago, my best friend got married to her new husband. They are both very eco-conscious people, so they decided to have a unique twist on their wedding. They asked for the following:

  • They arranged a carpool with their friends.
  • They didn’t have any balloons. Instead they used umbrellas.
  • They used plant materials instead of plastic confetti.
  • My friend insisted her husband not purchase a diamond. In addition to being ecologically conscious, she didn’t like the idea of having a stone that was used in conflict zones.

My friends aren’t the only ones making these changes. In fact, nearly a quarter of all newlyweds are organizing green weddings.

Green Weddings Are Becoming the Norm

People are more concerned about green living than ever before. They are trying to incorporate environmental protectionist ideas into every facet of their lives, even the most intimate, such as marriage. A growing number of people are trying to have green weddings, which can make a big difference in reducing their carbon footprint.

How much of a difference can this make? Here are some statistics to bear in mind:

There are a number ofreasons that green weddings are becoming more important. Here are a few.

People Are More Worried About Environmental Preservation than Ever Before

Green living in general is becoming a greater concern for most people. Even younger conservatives are breaking from their older counterparts by insisting on fighting climate change. According to a poll from Pew Research earlier this year, 75% of Americans say that they are very concerned about protecting the environment. Having green weddings is a good way to act on this concern.

One of the biggest changes people are making is using recycled products for their green weddings. This is explained by the research from Pew:

“Overall, 32% of U.S. adults say they are bothered a lot by people throwing away things that could be recycled. Roughly six-in-ten Americans (61%) who say they always try to live in ways that protect the environment say it bothers them “a lot” when others throw away things that could be recycled. Among those who are less focused on environmental protection, only a quarter say it bothers them a lot when others don’t recycle. People who are environmentally conscious are also twice as likely as others to say that seeing someone incorrectly putting trash in recycling bins bothers them a lot (42% vs. 21%).”

Indifferent Politicians Are Driving them to Take More Initiative

Many politicians in power have been very hesitant to take action on climate change. Many of them have openly stated that it is a hoax. These politicians are forcing people to do what they can in their own lives to make a difference. Making small changes, such as hosting green weddings, is a great way to improve the environment without waiting for political momentum.

Cost and Simplicity

A couple of the biggest reasons that people want to host green weddings have nothing to do with their concern for the environment. Running green weddings is simply cheaper and simpler than having a massive, traditional one. One of the biggest changes is that they are buying green engagement rings from the best brands.

Green Weddings Are the Future

Green weddings have become very popular over the past few years. They will probably account for close to 90% of all marriages by 2025. People that are planning to get married should look into the benefits and plan accordingly.

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Green Tech Start-Ups: Are they the Future?



Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.

Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.

Fulfilling a Genuine Need

Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.

Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.

After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.

Creating Opportunities

Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.

Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.

Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.

A Fundamental Foresight

Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.

However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.

They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.

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