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Elon Musk Works Through And Around Obstacles




When I heard that Elon Musk and Tesla Motors had to sue the state of New Jersey and then a cascade of subsequent states just to sell cars without going through the antiquated car dealership model, I lost hope for a moment. I felt like not only do we like that vision to create a cleaner and sustainable future, but when forward thinking titans of industry get blocked by ridiculous laws that prop up business as usual I felt defeated. In my wilted state I managed to keep learning, however, and discovered that Musk is winning his battle for alternative delivery methods, even when the various state courts shoot him down. He’s done this by finding workarounds and using whatever means possible. This reversed my mood and encouraged me.

The current model of car dealerships was set up decades ago to make competition with the major car companies difficult. In order to sell new cars you have to first go through a licensed dealership and those have the autonomy to promote whichever cars they want. Dealerships often make more money by selling particular brands and made additional profits from servicing the cars after purchase. Both of these facts put Tesla in an unfair sales position at a conventional dealership because they don’t give incentives to salesmen and their cars require virtually no maintenance. With the additional friction that salesmen don’t particularly understand the electric cars, selling Teslas at conventional dealerships was a losing proposition.

What I failed to understand is that Elon Musk is as sneaky as he is determined. He is not merely trying to create a car to compete in the market, he is trying to create a model that will save the planet from the pollution. This became more clear to me when I learned more about his other business, most notably the Gigafactory and SolarCity. Not only is Musk taking on the daunting challenges of providing enough battery power to fuel a massive fleet of electric cars, he is also providing the clean fuel source, solar power, with innovation and on a scale that it will make a difference.

With the Gigafactory, SolarCity and Tesla Motors, Musk is employing vertical integration. A supply strategy where all facets of production are controlled by the same company. This strategy has been dismissed over the years on an economy of scale because suppliers of parts would compete to drive down prices and improve outcomes. But we’ve reached a point in our linear economy where that no longer serves us. Vertical integration promotes a circular economy where there is less waste, which lowers cost and improves reliability.

The Gigafactory is the perfect example of vertical integration and a circular economy. With the Gigafactory, the minerals used to create batteries are brought in via train in raw form, straight from the mines. At the Gigafactory the minerals are processed and then constructed into the batteries. Normally, minerals are mined, then shipped to a processing plant where they are refined, then sent to plant where they are manufactured and then packaged. Then they are shipped again where the packaging must be removed and the batteries must be configured to the packs necessary for the products. This is wasteful and expensive. By bringing the ore straight to the Gigafactory, Musk estimates that they can immediately reduced the cost of the expensive fuel delivery system by 20 percent. This becomes significant when we understand that it is the main cost of the Tesla cars. Additionally, the are creating batteries that go with solar power, which will allow installations from SolarCity to be less expensive and more efficient.

Ultimately, the Gigafactory can make Tesla Motors and SolarCity more effective and less expensive as Elon Musk works to overcome the entrenched obstacles created by old vertical economic models that have no regard for our environment. It’s maddening that these obstacles exist when the world needs all hands on deck to overcome our environmental challenges. But it’s encouraging that there are people like Elon Musk who are willing to take on the establishment as well as outsmart them.



How the Auto Industry is Lowering Emissions



auto industry to clean air pollution

Currently, the automotive industry is undergoing an enormous change in a bid to lower carbon emissions. This has been pushed by the Government and their clean air plans, where they have outlined a plan to ban the sale of petrol and diesel cars by 2040.

Public Health Crisis

It is said that the levels of air pollution lead to 40,000 early deaths in the UK, with London being somewhere that is particularly bad. This has led to the new T-Charge, where heavy polluting cars will pay a new charge on top of the existing congestion charge. Other cities have taken action too, with Oxford recently announcing that they will be banning petrol and diesel cars from the city centre by 2020.

Eco-Friendly Vehicles

It is clear that the Government is taking action, but what about the auto industry? With the sale of petrol and diesel plummeting and a sharp rise in alternatively fuelled vehicles, it is clear that the industry is taking note and switching focus to green cars. There are now all kinds of fantastic eco-friendly cars available and a type to suit every motorist whether it is a small city car or an SUV.

Used Cars

Of course, it is the cars that are currently on the road that are causing the problem. The used car market is enormous and filled with polluting automobiles, but there are steps that you can take to avoid dangerous automobiles. It is now more important than ever to get vehicle checks carried out through HPI, as these can reveal important information about the automobile’s past and they find that 1 in 3 cars has a hidden secret of some kind. Additionally, they can now perform recall checks to see if the manufacturer has recalled that particular automobile. This allows people to shop confidently and find vehicles that are not doing as much damage to the environment as others.

Public Perception

With the rise in sales of alternatively fuelled vehicles, it is now becoming increasingly more common to see them on UK roads. Public perception has changed drastically in the last few years and this is because of the air pollution crisis, as well as the fact that there are now so many different reasons to switch to electric cars, such as Government grants and no road tax. A similar change in public opinion has happened in the United States, with electric car sales up by 47% in 2017.


The US is leading the way for lowering emissions as they have declined by 758 million metric tons since 2005, which is the largest amount by far with the UK in second with a decline of 170 million metric tons. Whilst it is clear that these two nations are doing a good job, there is still a lot of work that needs to be done in order to improve the air quality and stop so many premature deaths as a result of pollution.

With the Government’s plans, incentives to make the change and a change in public perception, it seems that the electric car revolution is fully underway.

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Consumers Investing in Eco-Friendly Cars with the UK Green Revolution



Eco-Friendly Cars

The UK public appears to be embracing the electric car UK Green Revolution, as recent statistics reveal that more and more consumers are making the switch from petrol and diesel to electric or alternatively fuelled vehicles. The demand for diesel fell by almost a third in October compared to last year, whilst hybrid and electric cars rose by a staggering 36.9%.

Time for UK Green Revolution Change

So, what is the reason for this sudden change? This comes down to the current situation in the UK, which has led to people embracing eco-friendly technologies and automobiles. One of the main reasons is the Government’s clean air plans, which includes the impending 2040 ban on petrol and diesel automobiles. There is then the rollout of the T-Charge in London, the city of Oxford announcing that they will be banning petrol and diesel from the city centre by 2020 and various other big announcements which take up a lot of space and time in the UK press.

h2>Diesel’s Reputation

In addition to this, the negative publicity against diesel has had a huge impact on the UK public. This has led to a lot of confusion over emissions, but actually, the newest low emission diesel automobiles will not face restrictions and are not as bad to drive as many believe. Most notably, German brand Volkswagen has been affected due to the emissions scandal in recent times. It was discovered that some emissions controls for VW’s turbocharged direct injection diesel engines were only activated during laboratory testing, so these automobiles were emitting 40 times more NO in real-world driving. As a result of this and all the negative publicity, the manufacturer has made adaptations and amended their vehicles in Europe. Additionally, they have made movements to improve the emissions from their cars, meaning that they are now one of the cleaner manufacturers. Their impressive range includes the Polo, Golf and Up, all of which can be found for affordable prices from places like Unbeatable Car.

The Current Market

The confusion over the Government’s current stance on diesel has clearly had a huge impact on the public. So much so that the Society of Motor Manufacturers and Traders (SMMT) has called on the Government to use the Autumn Budget to restore stability in the market and encourage the public to invest in the latest low emission automobiles. SMMT believes that this is the fastest and most effective way to address the serious air quality concerns in this country.


One way that the Government has encouraged the public to make the switch is by making incentives. Motorists can benefit from a grant when they purchase a new plug-in vehicle, plus there are benefits like no road tax for electric vehicles and no congestion charge. When these are combined with the low running costs, it makes owning an electric automobile an appealing prospect and especially because there are so many great models available and a type to suit every motorist. One of the main reasons holding motorists back is the perceived lack of charging points. However, there are currently over 13,000 up and down the country with this number rapidly increasing each month. It is thought that the amount of charging points will outnumber petrol stations by 2020, so it is easy to see more and more motorists start to invest in electric cars way ahead of the 2040 ban.

It is an interesting time in the UK as people are now embracing the electric car revolution. The Government’s clean air plans seem to have accelerated this revolution, plus the poor publicity that diesel has received has only strengthened the case for making the switch sooner rather than later.

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