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Exclusive Interview: James Brueton, CEO at EnviroBuild




James graduated with a management degree from the University of Leeds in 2007 and wasted no time in cutting his teeth as an analyst at Deloitte, where he learnt the basics of assets and finance. He was then a successful commodities trader at Schneider Trading Associates, now Marex Spectron, before co-founding IKEN CAPITAL with George Hutson and Christophe de la Celle in early 2012. When the company was bought out in 2014, the three founders took portfolio manager roles at Millennium Partners.

James then took a break from his financial career and moved into property development. With the ethos of aiming to “give back more than I have consumed in my life” he worked to renovate properties using sustainable building and landscaping materials; however, he struggled to find companies in this sector that provided good customer service – and this sparked a business idea!

In January 2015, James founded EnviroBuild, a supplier of sustainable WPC decking and landscaping materials. He then brought on two partners, Neil Waller and James Street, and was joined by Aidan Bell as director in February 2016. Based in Brixton, London, EnviroBuild supplies green building materials and construction solutions to households and businesses across the UK and Europe, and prides itself on efficient and personal customer service. EnviroBuild actively supports the Rainforest Trust and donates ten per cent of its profits to sustainable causes.

When he’s not in the office, James maximises his time outdoors and enjoys kite surfing, hiking and cycling. He is also a keen traveller, his most recent destination being Madagascar.

In 140 characters (a tweet) or less – what is EnviroBuild?

An ethical sustainable building supplies company with great value, functional, beautiful products.

What was the driver for creating EnviroBuild specifically – what gap does it fill?

The industry required a commercially astute company that would make being sustainable easy. Too many companies are either entirely driven by the profit motive or rely upon their customers wanting to make the right choice. We’re not looking for companies and consumers to purchase just based upon their ethics, but to judge our products against the rest of the market. If they find we’re at least as good value as the others, then we’ve made an ethical choice an easy one!

Who is it primarily for?

It is for consumers or clients who want excellent value and brilliant products, with great informed service. The fact that it is sustainable is a bonus. Hopefully that is everyone who is in the building trade, or looking to improve their own home.

What difference does EnviroBuild want to make?

The potential we have to make is twofold:

  1. Increase the value of recycled material by making a market for future products. This can drive societal behaviour and make a real difference.

  2. Raise the awareness of embedded carbon within the building industry.

What are the barriers to making that difference?

The biggest barrier for us is to continue to find and develop products which we can sell profitably while ensuring they are excellent quality and saleable over existing technologies.

Who’s helping you overcome those barriers?

We’re working with manufacturers to constantly push the boundaries of technology use and to develop processes. We’re also trying to work with specialists in life cycle analysis to ensure that we’re making sustainable decisions.

Is the building sector doing enough to deliver a sustainable built environment?

The building sector is driven by profit and to think otherwise is to misjudge those within it. Increased sustainability in the sector will only be driven by legislation, and it’s therefore a shame that the building sector pushes back against such sustainable legislation, but it is inevitable.

How can people find out more about EnviroBuild?

We’re a modern company that lives on the web, it is at the heart of everything we want to do, so please visit us at



What Kitchen Suits Your Style? Modern, Classic or Shaker?




shaker kitchen designs

A kitchen is the centre of the home. Your kitchen ranges between where friends and family gather, talk about their day, cook meals, have drinks, to somewhere you can just enjoy each other’s company. The kitchen is the heart of the home. But, everyone’s lifestyle is different. Everyone’s taste is different. So, you need a kitchen that not only mirrors your lifestyle but matches your taste too. Whilst some prefer a more traditional design, others want a modern feel or flair – and it’s all down to personal taste.

When it comes to redesigning your kitchen, what style would you go for? It’s a difficult one isn’t it. With so many different styles to go for, how can you know exactly what you want until you’ve seen it in action? Leading kitchen designer, Roman Kitchens, based in Essex, have provided three examples of bespoke kitchens and styles they specialise in, accompanied with beautiful images. This design guide will get you one step closer to picking your dream kitchen for your home.

1. Modern

New home in the city centre? Or even a sleek new modern build? You want a trendy and modern kitchen to reflect your city lifestyle. In modern kitchen design, colours are bolder and fresher, with sleek design and utilities that are distinctive and vibrant.

modern kitchen designs

This modern kitchen is sleek and smooth with flawless design and beauty. Minimalism doesn’t stop this kitchen standing out. Featured walls of wood and vibrant mint green draw the eye, whilst the white surfaces reflect the light, illuminating every nook and cranny of this kitchen. This kitchen features products from Rotpunkt, innovators of modern kitchen design. Made with German engineering, a Rotpunkt Kitchen is the ultimate modern addition to your home. Rotpunkt Kitchens have timeless design and amazing functionality, they work for every purpose and are eco-friendly. Sourced from natural materials, a Rotpunkt kitchen uses 37% less timber, conserving natural forests and being more environmentally conscious.

2. Classic

Prefer a homely and traditional feel? Classic kitchens are warm, welcoming and filled with wood. Wood flooring, wood fixtures, wood furniture – you name it! You can bring a rustic feel to your urban home with a classic kitchen. Subtle colours and beautiful finishes, Classic kitchens are for taking it back to the basics with a definitive look and feel.

classic kitchen designs

With stated handles for cupboards, Classic kitchens are effortlessly timeless. They convey an elegant but relaxing nature. Giving off countryside vibes, natural elements convey a British countryside feel. The wood featured in a classic kitchen can range between oaks and walnut, creating a warmth and original feel to your home. Soft English heritage colours add a certain mood to your home, softening the light making it cosier.

3. Shaker

Any kitchen planner will tell you that the meeting point between traditional and modern design, is a Shaker kitchen. They have a distinctive style and innovative feel. Shakers are fresh, mixing different colour tones with stylish wood and vinyl. The most important feature of a Shaker kitchen is functionality – every feature needs to serve a purpose in the kitchen. Paired with stylish and unique furniture, a Shaker kitchen is an ideal addition to any home.

shaker kitchen designs

The ultimate marriage between Classic and Modern kitchens, this Shaker kitchen has deep colour tones with copper emphasis features. All the fittings and fixtures blur the line of modern and tradition, with a Classic look but modern colour vibe. Unique furniture and design make Shaker Kitchens perfect for the middle ground in kitchen design. Minimal but beautifully dressed. Traditional but bold and modern at the same time. Storage solutions are part of the functionality of Shaker kitchens, but don’t detour from conveying yours as a luxury kitchen.

Whatever you choose for your new kitchen, be it Modern, Classic or Shaker – pick whatever suits you. Taste is, and always will be, subjective – it’s down to you.

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Ways Green Preppers Are Trying to Protect their Privacy



Environmental activists are not given the admiration that they deserve. A recent poll by Gallup found that a whopping 32% of Americans still doubt the existence of global warming. The government’s attitude is even worse.

Many global warming activists and green preppers have raised the alarm bell on climate change over the past few years. Government officials have taken notice and begun tracking their activity online. Even former National Guard officers have admitted that green preppers and climate activists are being targeted for terrorist watchlists.

Of course, the extent of their surveillance depends on the context of activism. People that make benign claims about climate change are unlikely to end up on a watchlist, although it is possible if they make allusions to their disdain of the government. However, even the most pacifistic and well intentioned environmental activists may unwittingly trigger some algorithm and be on the wrong side of a criminal investigation.

How could something like this happen? Here are some possibilities:

  • They could share a post on social media from a climate extremist group or another individual on the climate watchlist.
  • They could overly politicize their social media content, such as being highly critical of the president.
  • They could use figures of speech that may be misinterpreted as threats.
  • They might praise the goals of a climate change extremist organization that as previously resorted to violence, even if they don’t condone the actual means.

Preppers and environmental activists must do everything in their power to protect their privacy. Failing to do so could cost them their reputation, future career opportunities or even their freedom. Here are some ways that they are contacting themselves.

Living Off the Grid and Only Venturing to Civilization for Online Use

The more digital footprints you leave behind, the greater attention you draw. People that hold controversial views on environmentalism or doomsday prepping must minimize their digital paper trail.

Living off the grid is probably the best way to protect your privacy. You can make occasional trips to town to use the Wi-Fi and stock up on supplies.

Know the Surveillance Policies of Public Wi-Fi Providers

Using Wi-Fi away from your home can be a good way to protect your privacy.However, choosing the right public Wi-Fi providers is going to be very important.

Keep in mind that some corporate coffee shops such a Starbucks can store tapes for up to 60 days. Mom and pop businesses don’t have the technology nor the interest to store them that long. They generally store tips for only 24 hours and delete them afterwards. This gives you a good window of opportunity to post your thoughts on climate change without being detected.

Always use a VPN with a No Logging Policy

Using a VPN is one of the best ways to protect your online privacy. However, some of these providers do a much better job than others. What is a VPN and what should you look for when choosing one? Here are some things to look for when making a selection:

  • Make sure they are based in a country that has strict laws on protecting user privacy. VPNs that are based out of Switzerland, Panama for the British Virgin Islands are always good bets.
  • Look for VPN that has a strict no logging policy. Some VPNs will actually track the websites that you visit, which almost entirely defeats the purpose. Most obviously much better than this, but many also track Your connections and logging data. You want to use a VPN that doesn’t keep any logs at all.
  • Try to choose a VPN that has an Internet kill switch. This means that all content will stop serving if your VPN connection drops, which prevents your personal data from leaking out of the VPN tunnel.

You will be much safer if you use a high-quality VPN consistently, especially if you have controversial views on climate related issues or doomsday prepping.

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