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Economy

Seven steps: essential tips for successful crowdfunding

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Crowdfunding is an increasingly popular form of financing that allows entrepreneurs to realise their ideas with the help of the crowd. 

Crowdfunder, the UK’s biggest crowdfunding platform, helps businesses, charities and community groups raise money from the communities around them, catering for projects that will have a positive social impact. 

If you’re plotting the next best thing, or sitting on a master plan, these seven top tips, provided by Crowdfunder’s behind-the-scenes crowdfunding wizards, will help you make it a reality.

Step 1. Have a plan

Fail to plan, plan to fail,” has never been truer than when creating a Crowdfunder campaign. With 28 days to raise the funds, you need to know what you are doing as your campaign progresses, if you are to have an impact and get people pledging to your project.

It’s important to remember that 90% of the work that goes into a successful crowdfund happens before the project goes live. 

Step 2. Don’t keep your idea to yourself – tell everyone! 

Use every means possible to shout about your project. Start Tweeting about it and posting updates on Facebook. Pick up the phone and tell everyone in your phone book. Tell everyone you pass in the street or meet at the pub.

Encourage all of your friends and your family to share your project across their own communities.

Step 3. Marketing

One of the great benefits of crowdfunding is that you can market it as you would a business. Send email newsletters, talk to your networks on LinkedIn, create a day-by-day list of actions to complete that means you are actively promoting all the way through. Remember, it’s not just about meeting your target; you can overfund and raise more money to expand on your ideas.

Promotion is the key to a successful campaign. It’s very important to know who your ideal audience is, if you target them carefully, create the right buzz and your idea is a good one, you will be onto a winner.

Step 4. Build a team

Behind every entrepreneur, business and charity is a brilliant team. It could be your mum taking leaflets to her coffee mornings, or your best friend sending an email at work to support you.

It’s important to give everyone a role. Be very clear on what you need from them and encourage everybody to be the voice of your campaign. Make sure that they all know to share your updates and messages online and take every opportunity to ask for help.

Step 5. Test your campaign 

Crowdfunding is about reaching out to your networks and it’s vital to get your messaging right. The best way to do this is to test your ideas on people. By asking your nearest networks if your idea is something they would want to pledge on you can get a very good idea of how your campaign will roll out.

Also, by taking a selection of your email database and sending an email or setting up a survey you can discover how many people might get involved. This figure then gives you the opportunity to assess how you go forward and understand how your campaign will progress giving you a very good idea of the scale of work you need to do and the structure going forward. 

Step 6. Get some money in the bag

Positivity breeds positivity and by getting some early pledges in the door when you launch your campaign gives future pledgers the confidence to back you. It’s a great idea to get ten people lined up to pledge as you launch so you have some early activity showing on your Crowdfunder page.

Step 7. Crowdfund!

Then it’s plain sailing – you have your audience, you have your plan, you have your team and you have your messaging – go crowdfund!

To get more top tips on how to launch a successful crowdfund, visit www.crowdfunder.co.uk

Further reading:

‘Alternative’ finance no more: Crowdfunder on why it’s eyeing up the mainstream

Crowdfunder meets £500,000 equity crowdfunding target in under four hours

April’s top 10 green crowdfunding projects

Peer-to-peer lending doubles in size to £843m in 2013

 

Economy

New Zealand to Switch to Fully Renewable Energy by 2035

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renewable energy policy
Shutterstock Licensed Photo - By Eviart / https://www.shutterstock.com/g/adrian825

New Zealand’s prime minister-elect Jacinda Ardern is already taking steps towards reducing the country’s carbon footprint. She signed a coalition deal with NZ First in October, aiming to generate 100% of the country’s energy from renewable sources by 2035.

New Zealand is already one of the greenest countries in the world, sourcing over 80% of its energy for its 4.7 million people from renewable resources like hydroelectric, geothermal and wind. The majority of its electricity comes from hydro-power, which generated 60% of the country’s energy in 2016. Last winter, renewable generation peaked at 93%.

Now, Ardern is taking on the challenge of eliminating New Zealand’s remaining use of fossil fuels. One of the biggest obstacles will be filling in the gap left by hydropower sources during dry conditions. When lake levels drop, the country relies on gas and coal to provide energy. Eliminating fossil fuels will require finding an alternative source to avoid spikes in energy costs during droughts.

Business NZ’s executive director John Carnegie told Bloomberg he believes Ardern needs to balance her goals with affordability, stating, “It’s completely appropriate to have a focus on reducing carbon emissions, but there needs to be an open and transparent public conversation about the policies and how they are delivered.”

The coalition deal outlined a few steps towards achieving this, including investing more in solar, which currently only provides 0.1% of the country’s energy. Ardern’s plans also include switching the electricity grid to renewable energy, investing more funds into rail transport, and switching all government vehicles to green fuel within a decade.

Zero net emissions by 2050

Beyond powering the country’s electricity grid with 100% green energy, Ardern also wants to reach zero net emissions by 2050. This ambitious goal is very much in line with her focus on climate change throughout the course of her campaign. Environmental issues were one of her top priorities from the start, which increased her appeal with young voters and helped her become one of the youngest world leaders at only 37.

Reaching zero net emissions would require overcoming challenging issues like eliminating fossil fuels in vehicles. Ardern hasn’t outlined a plan for reaching this goal, but has suggested creating an independent commission to aid in the transition to a lower carbon economy.

She also set a goal of doubling the number of trees the country plants per year to 100 million, a goal she says is “absolutely achievable” using land that is marginal for farming animals.

Greenpeace New Zealand climate and energy campaigner Amanda Larsson believes that phasing out fossil fuels should be a priority for the new prime minister. She says that in order to reach zero net emissions, Ardern “must prioritize closing down coal, putting a moratorium on new fossil fuel plants, building more wind infrastructure, and opening the playing field for household and community solar.”

A worldwide shift to renewable energy

Addressing climate change is becoming more of a priority around the world and many governments are assessing how they can reduce their reliance on fossil fuels and switch to environmentally-friendly energy sources. Sustainable energy is becoming an increasingly profitable industry, giving companies more of an incentive to invest.

Ardern isn’t alone in her climate concerns, as other prominent world leaders like Justin Trudeau and Emmanuel Macron have made renewable energy a focus of their campaigns. She isn’t the first to set ambitious goals, either. Sweden and Norway share New Zealand’s goal of net zero emissions by 2045 and 2030, respectively.

Scotland already sources more than half of its electricity from renewable sources and aims to fully transition by 2020, while France announced plans in September to stop fossil fuel production by 2040. This would make it the first country to do so, and the first to end the sale of gasoline and diesel vehicles.

Many parts of the world still rely heavily on coal, but if these countries are successful in phasing out fossil fuels and transitioning to renewable resources, it could serve as a turning point. As other world leaders see that switching to sustainable energy is possible – and profitable – it could be the start of a worldwide shift towards environmentally-friendly energy.

Sources: https://www.bloomberg.com/news/articles/2017-11-06/green-dream-risks-energy-security-as-kiwis-aim-for-zero-carbon

https://www.reuters.com/article/us-france-hydrocarbons/france-plans-to-end-oil-and-gas-production-by-2040-idUSKCN1BH1AQ

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Economy

How Going Green Can Save A Company Money

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going green can save company money
Shutterstock Licensed Photot - By GOLFX

What is going green?

Going green means to live life in a way that is environmentally friendly for an entire population. It is the conservation of energy, water, and air. Going green means using products and resources that will not contaminate or pollute the air. It means being educated and well informed about the surroundings, and how to best protect them. It means recycling products that may not be biodegradable. Companies, as well as people, that adhere to going green can help to ensure a safer life for humanity.

The first step in going green

There are actually no step by step instructions for going green. The only requirement needed is making the decision to become environmentally conscious. It takes a caring attitude, and a willingness to make the change. It has been found that companies have improved their profit margins by going green. They have saved money on many of the frivolous things they they thought were a necessity. Besides saving money, companies are operating more efficiently than before going green. Companies have become aware of their ecological responsibility by pursuing the knowledge needed to make decisions that would change lifestyles and help sustain the earth’s natural resources for present and future generations.

Making needed changes within the company

After making the decision to go green, there are several things that can be changed in the workplace. A good place to start would be conserving energy used by electrical appliances. First, turning off the computer will save over the long run. Just letting it sleep still uses energy overnight. Turn off all other appliances like coffee maker, or anything that plugs in. Pull the socket from the outlet to stop unnecessary energy loss. Appliances continue to use electricity although they are switched off, and not unplugged. Get in the habit of turning off the lights whenever you leave a room. Change to fluorescent light bulbs, and lighting throughout the building. Have any leaks sealed on the premises to avoid the escape of heat or air.

Reducing the common paper waste

paper waste

Shutterstock Licensed Photo – By Yury Zap

Modern technologies and state of the art equipment, and tools have almost eliminated the use of paper in the office. Instead of sending out newsletters, brochures, written memos and reminders, you can now do all of these and more by technology while saving on the use of paper. Send out digital documents and emails to communicate with staff and other employees. By using this virtual bookkeeping technique, you will save a bundle on paper. When it is necessary to use paper for printing purposes or other services, choose the already recycled paper. It is smartly labeled and easy to find in any office supply store. It is called the Post Consumer Waste paper, or PCW paper. This will show that your company is dedicated to the preservation of natural resources. By using PCW paper, everyone helps to save the trees which provides and emits many important nutrients into the atmosphere.

Make money by spreading the word

Companies realize that consumers like to buy, or invest in whatever the latest trend may be. They also cater to companies that are doing great things for the quality of life of all people. People want to know that the companies that they cater to are doing their part for the environment and ecology. By going green, you can tell consumers of your experiences with helping them and communities be eco-friendly. This is a sound public relations technique to bring revenue to your brand. Boost the impact that your company makes on the environment. Go green, save and make money while essentially preserving what is normally taken for granted. The benefits of having a green company are enormous for consumers as well as the companies that engage in the process.

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