Connect with us


More readers than Manchester United’s Old Trafford could hold




Manchester United’s home ground, Old Trafford, has a capacity of 75,731. It’s the fourth largest stadium in Britain, after Wembley, Twickenham and the Olympic Stadium. On July 4, our monthly readership hit 76,283. Thank you to all 76,283 of you.

Opened in 1910, after spending the princely sum of £90,000 (the new Wembley Stadium cost £757m in 2007), Old Trafford has seen its fair share of footballing tragedies and triumphs over the years. Today, if we were to bring together our readership in the UK and abroad, we’d have 552 too few seats.

This overflow did not bother the spectators at the Uruguay versus Brazil game of July 16 during the 1950 Fifa World Cup. In what was the final game of the tournament, 173,850 people filled the 78,838 capacity of the Maracanã Stadium, which on Sunday night plays host to the 2014 final, between Argentina and Germany.

Now, on today of all days, we’d have liked to report we had more readers than Maracanã Stadium can hold, but we’ll settle for good Old Trafford’s capacity as a pretty impressive figure.

Thank you, to each and every one of you.

As we have 12 times as many readers in Germany than Argentina, our money is on Germany to win.

Photo: Paolo Camera via Flickr

blankFurther reading:

Germany vs. Argentina: the sustainability World Cup final

Brazil vs. Netherlands: the sustainability World Cup

World Cup host city Curitiba hit by floods

Brazil World Cup: Costa Rica wins on social justice

Why sustainability is unlikely to be a winner at the Brazil World Cup

Simon Leadbetter is the founder and publisher of Blue & Green Tomorrow. He has held senior roles at Northcliffe, The Daily Telegraph, Santander, Barclaycard, AXA, Prudential and Fidelity. In 2004, he founded a marketing agency that worked amongst others with The Guardian, Vodafone, E.On and Liverpool Victoria. He sold this agency in 2006 and as Chief Marketing Officer for two VC-backed start-ups launched the online platform Cleantech Intelligence (which underpinned the The Guardian’s Cleantech 100) and StrategyEye Cleantech. Most recently, he was Marketing Director of Emap, the UK’s largest B2B publisher, and the founder of Blue & Green Communications Limited.


Like our Facebook Page