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Fairtrade sales surpassed £1.5bn in 2012, as Fairtrade Fortnight begins



Sales of Fairtrade-certified goods grew by 19% to £1.57 billion in 2012, according to statistics released as part of Fairtrade Fortnight, which begins today.

The figure is greater than the £1.32 billion of sales in 2011, and has been put down to the significant growth of Fairtrade cocoa (21%), sugar (35%) and bananas (15%).

The conversion to Fairtrade status by such chocolate items as Maltesers has helped push sales of cocoa, while the Co-operative’s decision to sell only Fairtrade-certified bananas has contributed significantly to the category’s growth. Many of the most devoted Fairtrade retailers were profiled in Blue & Green Tomorrow’s Guide to Ethical Shopping last year.

With Fairtrade Fortnight 2013 starting today, under the banner ‘Go further for Fairtrade’, organisers are hoping that their message will be put firmly into the mainstream agenda.

Fairtrade sales continue to confound expectation in the midst of the current tough economic climate”, said Fairtrade Foundation CEO Michael Gidney.

The UK public have developed a lasting appetite for food and goods traded on fairer terms with producers, and forward thinking businesses are responding energetically to this by providing a wider range of products.”

The Fairtrade Foundation claims that Britain is a world leader in Fairtrade products. Last year, people in the UK drank 2 billion cups of Fairtrade coffee, ate 1.3 billion Fairtrade bananas and drank 3.2 billion cups of Fairtrade tea.

It adds that the global Fairtrade system currently works with over 1.2 million people across 66 countries.

The Fairtrade Foundation statistics follow a Co-operative report from January, which showed that the ethical consumer market had grown to £47 billion, despite the recession.

For ways to get involved with Fairtrade Fortnight, see the dedicated page on the Fairtrade Foundation’s website.

Further reading:

Ethical consumerism’s long journey to the mainstream

Ethical consumer market grows to £47bn despite recession

The Guide to Ethical Shopping 2012


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