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UK Mattress Company Rewarded For Positive Impact

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UK Mattress Company Rewarded For Positive Impact

Leesa UK, an online luxury mattress company with a fierce social mission, has become a Certified B Corporation which is a first for the indsustry, redefining what it means to be a successful business.

“When we started Leesa we were determined to measure success not just by revenue and profit, but by our impact on the world,” said Co-Founder and CEO David Wolfe. “We feel giving back is a privilege, not an obligation. It’s been built into our company from the very beginning.”

The ethical business ‘B Corp’ movement – imported from the US and arrived in the UK in September 2015 – requires for profit companies to commit to hitting social and environmental goals, whilst they are making profit. It looks at the positive impact on people and on the planet on a company making their profit.


To be awarded a B Corp certification, a for-profit business has to meet a threshold level of social and environmental impact and embed its commitment to delivering these in its company articles. In the UK, there are now 110 certified B corps which are certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Leesa UK joins a growing movement of Certified B Corporations in the UK including Ben & Jerry’s, JoJo Maman Bebé, Bulb and Patagonia – leaders of a global movement of people using business as a force for good. Below are just some of the social impact campaigns spearheaded by Leesa that helped them meet B Corp’s rigorous standards.

Donating Mattresses: The Leesa One-Ten program gives one mattress to homeless shelters for every ten they sell, which are specially manufactured to meet charity standards. So far they have donated over 8,000 mattresses globally to charities whose mission includes providing beds for people seeking refuge from homelessness. In the UK this includes £15,000 worth of new mattresses to Manchester’s Mustard Tree, 120 new mattresses to London’s homeless charity, St Mungo’s, who provide shelter for over 2,600 homeless every night, and also a further donation of 25 mattresses to SHP, who supports some of London’s most vulnerable young people, through the provision of supported housing and community-based support services.

At Leesa, we believe in a world where every at-risk man, woman and child is empowered to start their day fresh and full of opportunity


“A safe place to sleep is a human right,” says Wolfe. “At Leesa, we believe in a world where every at-risk man, woman and child is empowered to start their day fresh and full of opportunity.”

Community Service: The Leesa One-community programme empowers Leesa employees to participate in monthly community service at local organisations serving the homeless population to experience the company’s mission on the ground. These experiences drive the higher purpose when returning to the office.

Planting Trees: Trees provide oxygen, reduce carbon, hold accessible fresh water, improve wildlife habitats and create beauty for all to enjoy. For these reasons and more, Leesa started the One-Earth programme planting one tree for every mattress they sell. In partnership with the Arbor Day Foundation, Leesa has made a formal commitment to plant 1 million trees by 2025.

“We are very proud to be a new member of the B-Corp community,” says Wolfe. “Giving is a privilege we never take for granted. It’s humbling to be recognised in this way. We are honored to be joining forces with a global movement of businesses who recognise our collective responsibility to be an unstoppable force for good.”

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Green Weddings Trend: Why 70% of Newlyweds Are Going Green

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A couple of months ago, my best friend got married to her new husband. They are both very eco-conscious people, so they decided to have a unique twist on their wedding. They asked for the following:

  • They arranged a carpool with their friends.
  • They didn’t have any balloons. Instead they used umbrellas.
  • They used plant materials instead of plastic confetti.
  • My friend insisted her husband not purchase a diamond. In addition to being ecologically conscious, she didn’t like the idea of having a stone that was used in conflict zones.

My friends aren’t the only ones making these changes. In fact, nearly a quarter of all newlyweds are organizing green weddings.


Green Weddings Are Becoming the Norm

People are more concerned about green living than ever before. They are trying to incorporate environmental protectionist ideas into every facet of their lives, even the most intimate, such as marriage. A growing number of people are trying to have green weddings, which can make a big difference in reducing their carbon footprint.

How much of a difference can this make? Here are some statistics to bear in mind:

There are a number ofreasons that green weddings are becoming more important. Here are a few.

People Are More Worried About Environmental Preservation than Ever Before


Green living in general is becoming a greater concern for most people. Even younger conservatives are breaking from their older counterparts by insisting on fighting climate change. According to a poll from Pew Research earlier this year, 75% of Americans say that they are very concerned about protecting the environment. Having green weddings is a good way to act on this concern.

One of the biggest changes people are making is using recycled products for their green weddings. This is explained by the research from Pew:

“Overall, 32% of U.S. adults say they are bothered a lot by people throwing away things that could be recycled. Roughly six-in-ten Americans (61%) who say they always try to live in ways that protect the environment say it bothers them “a lot” when others throw away things that could be recycled. Among those who are less focused on environmental protection, only a quarter say it bothers them a lot when others don’t recycle. People who are environmentally conscious are also twice as likely as others to say that seeing someone incorrectly putting trash in recycling bins bothers them a lot (42% vs. 21%).”

Indifferent Politicians Are Driving them to Take More Initiative

Many politicians in power have been very hesitant to take action on climate change. Many of them have openly stated that it is a hoax. These politicians are forcing people to do what they can in their own lives to make a difference. Making small changes, such as hosting green weddings, is a great way to improve the environment without waiting for political momentum.

Cost and Simplicity

A couple of the biggest reasons that people want to host green weddings have nothing to do with their concern for the environment. Running green weddings is simply cheaper and simpler than having a massive, traditional one. One of the biggest changes is that they are buying green engagement rings from the best brands.

Green Weddings Are the Future

Green weddings have become very popular over the past few years. They will probably account for close to 90% of all marriages by 2025. People that are planning to get married should look into the benefits and plan accordingly.

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Green Tech Start-Ups: Are they the Future?

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Endless innovations are occurring in green companies, reinventing the industries they belong to. Gradually, they are beginning to amass more success and popularity. Consequently, these factors serve as a good indicator for green technology businesses, and their development must begin somewhere.

Green tech start-ups boast a wide array of opportunities for the economy and environment, while boosting recruitment openings with valuable services. While the technology industry is littered with high revenues and competition, the green tech start-ups are the clear sign of a cleaner future.


Fulfilling a Genuine Need

Many tech companies will market themselves as the ultimate tech giants to shift stock and make profit. As they all vie for attention through warped corporate rhetoric, there is only one ethical winner; the start-up green tech company.

Some argue that mainstream tech businesses have grown far too big, branching out into other industries and standing between the consumer and practically everything they do. However, green tech start-ups go beyond the shallow ambitions of a company, answering a call to sincerely help the customer and climate in any way they can. Of course, this is an attractive business model, putting customers at ease as they contribute to a humanitarian cause that is genuine through and through.

After all, empathy is a striking trait to have in business, and green tech start-ups maintain this composure by their very nature and purpose.

Creating Opportunities

Despite the pursuits for clean energy still needing more awareness, green tech is an area that is ripe for contribution and expansion. There’s no need to copy another company or be a business of cheap knockoffs; green tech start-ups can add a new voice to the economy by being fresh, fearless and entrepreneurial.


Technology is at its most useful when it breaks new ground, an awe that eco-friendly innovations have by default in their operations. Of course, green tech start-ups have the chance to build on this foundation and create harmony instead of climate crisis. Ultimately, the tech advancements are what revolutionise clean energy as more than an activist niche, putting theory into practice.

Despite the US gradually becoming more disengaged with green technology, others such as China and Canada recognise the potential in green technology for creating jobs and growth in their respective economies. The slack of others spurs them on, which creates a constant influx of prospects for the green tech sector. Put simply, their services are always required, able to thrive from country to country.

A Fundamental Foresight

Mainstream technology can seem repetitive and dull, tinkering with what has come before rather than turning tech on its head. Since 2011, technology has been accused of stagnation, something which the internet and petty app services seem to disguise in short reaching ideas of creativity.

However, green tech start-ups aren’t just winging it, and operate with a roadmap of climate change in the years ahead to strategize accordingly. In other words, they aren’t simply looking to make a quick profit by sticking to a trend, but have the long-term future in mind. Consequently, the green tech start-up will be there from the very start, building up from the foundational level to only grow as more and more people inevitably go green.

They can additionally forecast their finances too, with the ability to access online platforms despite the differing levels of experience, keeping them in the loop. Consequently, with an eye for the future, green tech startups are the ones who will eventually usher in the new era.

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