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Seafood by Eugene Lazutkin via Flickr Seafood by Eugene Lazutkin via Flickr


Post-Brexit Fishing Industry feels misrepresented and misled



Members of the UK’s fishing industry feel they were unfairly portrayed and misled during and after the EU Referendum, according to new research from foul weather fishing gear manufacturer Stormline

The study, involving more than 700 people working in the UK fishing industry and the first to measure sentiment toward the mainstream media among fishing industry professionals, found that 80% believed the media’s campaign coverage was misleading and 78% felt that the industry on the whole was portrayed unfairly. Of the Leave voters who felt the industry was portrayed unfairly, 81% complained that the media portrayed them as being ‘racist’.

8% of Leave voters who felt they were portrayed unfairly complained they were portrayed as being racist, xenophobic, selfish and out-of-touch.

On the whole, the study found that the vast majority of UK fishing professionals felt marginalised in some way by the referendum campaigning. Only 8% said they felt the media treated the industry fairly and 2% felt the mainstream media was generous in its portrayal of the fishing industry.

7% of UK fishing industry professionals said they ignored mainstream media coverage of the EU Referendum and 13% say they ignored the mainstream media’s portrayal of the industry.

Regan McMillan, director of Stormline, said: “Britain’s membership of the EU has had a direct and material impact on the lives of people working in the fishing industry for many years. Some blame EU fishing quotas for the decline of the British fishing industry, others in the industry believe the EU has had a positive impact on British fishing.

“Regardless of how they voted, anyone who relies on the fishing industry will have had to consider how their decision impacts on their own livelihood and future. For many, this will have been the main factor that drove their decision.

“Yet one of the most dominant post-Brexit narratives was that Leave voters were either racist, out-of-touch, or they were tricked. For any person that relies on the fishing industry for their livelihood – and who put a lot of thought into their vote – this accusation will be hard to stomach.

“Our study shows that both Leave and Remain voters in the industry felt marginalised and misled by parts of the mainstream media.”

Study findings in full:

On the media’s campaign coverage

Thinking about the media’s coverage of the Referendum campaign, how do you feel now?Leave votersRemain votersWeighted average**
I felt misled82%66%80.24%
I felt well-informed6%18%7.32%
I ignored mainstream campaign coverage7%6%6.89%
I felt neither misled nor well-informed5%10%5.55%

On the media’s portrayal of the UK fishing industry

As part of the fishing industry, how do you feel you were portrayed by the media?Leave votersRemain votersWeighted average**
I was treated unfairly79%68%77.79%
I was treated fairly6%21%7.65%
I was treated generously2%4%2.22%
I ignored the mainstream media’s portrayal of the industry13%7%12.34%

To those who felt unfairly treated

Why do you feel this way?Leave votersRemain votersWeighted average**
I feel I was portrayed as being racist81%1%72.20%
I feel I was portrayed as being xenophobic6%3%5.67%
I feel I was portrayed as being selfish4%66%10.82%
I feel I was portrayed as being out of touch1%30%4.19%
All of the above8%0%7.12%